J.Demers Consulting develops and executes line of business-specific multi-year business and strategic plans for health plans, health systems and ACOs. Focused on your goals & objectives and clearly tracked KPIs, these detailed plans become a road map that simplifies resource allocation and tactical decisions.
Well-versed in Medicare lines of business, John Demers was the executive responsible for managing the Medicare Advantage program of a high quality, community-based health plan; and he has led marketing and communications strategy for health systems and health plans.
We are experts in developing and managing large budgets and estimating project costs, all of our projects are mindful of your bottom line. We are skilled at negotiating costs and contracts for services provided by outside vendors, consultants, and subcontractors.
Extensive experience across all aspects of marketing from market research, product development & management, branding, omni-channel direct marketing, traditional & online advertising, public relations, sponsorships & events, communications & content development, social media, blogging, as well as account service & new business development through existing and emerging distribution channels.
Deep experience understanding customers’ wants, needs, attitudes, and emotions through their health care journey, as well as enticing them to respond to programs through targeting and personalization utilizing analytics, artificial intelligence, CRM, and other technology. This has been particularly challenging during COVID. Significant achievements in building highly successful programs for members, beneficiaries and patients, sales prospects; health care providers, brokers, and health benefits administrators that provide a targeted call-to-action while delivering on promises.